Using Spotify Data for Digital Campaigns
Having good data, and knowing when to use it, helps you reach listeners at the right time and turn them into fans. Is your new track resonating with a certain demographic? Did that one single have pick-up that totally surprised you? The data points you learn about your audience are as good as gold, and tools like Spotify for Artists and Spotify Ad Studio can help you get there. In this episode of The Game Plan, experts and industry pros—like TOKiMONSTA and Brian Hazard of Color Theory—share how they use the right data to build out successful strategies for their digital campaigns.
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