In this video, discover how B Side, the Boston Globe's latest newsroom for Gen Z and Millennials, embraces a fresh approach to news media by starting from scratch. Learn about their innovative strategies, from casual and conversational writing tones to a more curated and aggregated story selection.
Andrew Guillo, Director of New Product Revenue, shares their experience with Beehive, a creative and user-friendly platform that provides valuable analytics and a differentiated experience for their team. Find out how this platform empowers B Side to become a creative-first media company with a nimble and lean team.
Join us as we explore B Side's unique approach to news media, their journey with Beehive, and how their self-contained, tight, and well-informed team is making a difference in today's news landscape.
Read the full case study here:
https://blog.beehiiv.com/p/case-study...
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