How to Use GA4 Acquisition Report (UTMs Explained)

Опубликовано: 11 Июнь 2025
на канале: Max | Google Ads Nerd

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Tracking traffic across channels can get messy fast. In this video, I show you how to use UTM parameters and GA4 acquisition reports to finally get clean, consistent data—so you know what’s actually working, and what’s not. Learn how Google Ads auto-tagging works, how to tag Facebook Ads properly, and how to read GA4’s reports for real marketing insights.

Additional resources:
🔗 Meta's Dynamic UTM URL: utm_source=facebook&utm_medium=cpc&utm_campaign={{campaign.name}}_{{adset.name}}&utm_term={{ad.name}}&utm_id={{campaign.id}}
⚙️ Campaign URL Builder: https://ga-dev-tools.google/campaign-...
📋 Top 10 Irresistible Google Ads Headlines: https://www.advantageroas.com/headlines

0:00 Intro
0:22 Why you can't rely on ad platform reports alone
1:21 What are UTMs?
2:12 UTM syntax
2:47 UTM tags
3:58 How GA4 determines acquisition channels
7:55 Analyzing your data in GA4

I hope you find the video helpful!

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#googleads #googleanalytics4 #ga4 #acquisitionreport #utm #googleadsnerd