Process and path analysis of Likert scale survey on SmartPLS 4

Опубликовано: 23 Ноябрь 2023
на канале: Mohamed Benhima

322

Likert scale data analysis
SEM
Conditional process
SmartPLS 4
Mediation
Moderation
Path analysis
Process Macro
Hayes
Direct relationships
Indirect relationships
Partial Least Squares Structural Equation Modeling (PLS-SEM)
Mediation Analysis: Examines the mechanism through which an independent variable affects a dependent variable via a mediator.
Moderation Analysis: Investigates whether the effect of an independent variable on a dependent variable changes at different levels of a moderator.
Conditional Process Analysis: Combines mediation and moderation analyses to explore complex models where the mediation effect is moderated.
Model Specification: The process of developing a theoretical model that hypothesizes relationships among variables.
Bootstrapping: A resampling method used to assess the stability and reliability of the estimated effects in the model.
Direct and Indirect Effects: Direct effects refer to the relationship between the independent and dependent variables without considering mediators.
Indirect effects are the mediated pathways through which an independent variable influences a dependent variable.

Model Fit: Assessing how well the proposed model fits the observed data.
Effect Sizes: Quantitative measure of the magnitude of the experimental effect.
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Likert scale questionnaire design, validation, and analysis based on the Literature: TAM, UTAUT and other models
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1️⃣ Literature review with references
2️⃣ TAM, ETAM, UTAUT, FoMO templates
3️⃣ Research variables: Independent, dependent, moderator, mediator, and control
4️⃣ Hypothesis development
5️⃣ Research procedures flowchart
6️⃣ Validity and reliability measures
7️⃣ Preliminary analysis: collinearity, common method bias
8️⃣ Confirmatory factor analysis: Chi-square, CFI, RMSEA, GFI with cutoffs
9️⃣ Structural Equation Modelling (SEM)
🔢 Measurement model: Factor loadings, AVE, HTMT, Cronbach’s Alpha (α) reliability
📈 Structural model: Path coefficients (beta) with p-values
📑 References and cut-off values
📒 Appendix: Likert scales questionnaire + Google Forms