What are the advantages of 301 redirects over rel="canonical"?

Опубликовано: 11 Декабрь 2012
на канале: Google Search Central
16,503
90

In the 2009 rel=canonical video, you suggest using rel=canonical when we CAN'T use a 301 redirect. But 301s hurt performance; they require browsers to make an extra round-trip to my servers. Shouldn't I use rel=canonical everywhere, instead of 301s?
Dan Fabulich, San Francisco, CA

Have a question? Ask it in our Webmaster Help Forum: http://groups.google.com/a/googleprod...

Want your question to be answered on a video like this? Follow us on Twitter and look for an announcement when we take new questions:   / googlewmc  

More videos:    / googlewebmasterhelp  
Webmaster Central Blog: http://googlewebmastercentral.blogspo...
Webmaster Central: http://www.google.com/webmasters/