If you’re brand new to the idea of internal growth strategies, the easiest way to get started is create a few different types of content like an ebook or some kind of downloadable guide. These guides, coupled with a video or maybe a podcast, can be great assets to add on your website or social media. Remember this content will live forever and you should try to produce videos and guides that are evergreen. This will be helpful in 6 months and you don’t know what you should promote. Just look back at some of your best performing content from the past few months and find a way to repurpose them.