Prada Womenswear Spring/Summer 2020 Advertising Campaign
Discover the Prada Spring/Summer 2020 Womenswear campaign: the multitude characterizes Prada, an ever-shifting landscape of meaning endlessly reinterpreted—not one woman, but many, changing ceaselessly, a reflection of fashion itself.
Like women's identity today, Prada's identity is fluid, fluctuating, and open to interpretation—confounding explanation, eschewing rhetoric, refuting definition. The paradox and contradiction inherent to Prada make easy categorization or summarization impossible: Prada is simultaneously complex and simple, singular yet multi-faceted.
Credits:
Films by Ferdinando Verderi
Models: Freja Beha, Sara Blomqvist, Anna Ewers, Berit Heitman, Ruiqi Jiang, Ashley Radjarame, Kyla Ramsey, Charlotte Rose, Miriam Sanchez, Zso Varju.
Creative direction by Ferdinando Verderi
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