Targeting Interests Beyond Music - Facebook Ads for Spotify

Опубликовано: 23 Сентябрь 2021
на канале: Tom DuPree III

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Target more than just music to find your audience on Spotify.

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Targeting similar interests with Facebook ads for Spotify can feel relatively straightforward at times. Find a band or a genre that loosely fits what you do, narrow it for Spotify, and hit publish.

But what if you want to go a little bit deeper and find listeners beyond simply what bands they like? What about targeting people's activities and hobbies?

Well, there's a way to do that. This is how I target user interests outside of music to find more listeners on Spotify.

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Timestamps:

0:00 - Intro
1:20 - Some examples of interest targeting
2:21 - Interest targeting inside an existing ad campaign
3:58 - How this concept works
7:37 - Using interest targeting in a new ad campaign
10:08 - Giving Facebook options instead of orders
11:42 - How to test this in your own campaign
12:18 - Outro

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Have questions about the video or have an idea for another topic you'd like for me to cover? Let me know in the comments.

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#facebookads #spotify #musicmarketing