3 Things you NEED to do to GET BOOKED in 2021 (Airbnb)
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How can you make sure your property gets consistently booked in 2020 and 2021? Find out in this video!
Today, I want to talk about 3 things you absolutely must do to get your properties booked on Airbnb in the rest of 2020 and into 2021. These three things are going to be crucial to succeed over the next 12 months on Airbnb. If you’re a host on Airbnb, or if you’re a property manager and are interested in managing other people’s properties on Airbnb, these tips are going to show you how to maximize your bookings. The most important thing you need to do in order to get bookings in the next year comes down to one word: flexibility. I’ll give you an example. If I’m looking to book some travel in the upcoming months, the number one thing I’m looking for is that everything is fully refundable. Because at the end of the day, if my flight gets canceled, or the government says I’m not allowed to travel anymore, I need to make sure that the money I’m spending on this vacation isn’t going to waste.
Normally, we’ve seen from our testing that in order to optimize your returns, you need to have a strict cancellation policy. However, with this new environment, we are in right now, the people that are looking at booking flexible stays aren’t necessarily wishy-washy, they’re people who have every intention of taking that trip, but they can’t risk spending all that money on the chance of circumstances beyond their control causing them to cancel the trip. So you need to make sure that you’re as flexible as possible with your cancellation policy to get as many bookings as possible. With flexibility, there’s a right way to do it. That doesn’t mean to have fully flexible bookings and never check in with your guests. You’re going to want to check in with them every couple of weeks, depending on how far out the booking is, to make sure things are good and they are still planning on taking their vacation.
The second tip is that it’s really important to optimize your listing for longer-term stays, making sure it's affordable for someone who might be looking to stay long term - 3 to 4 weeks or longer. So offering a long term stay discount is a great way to smooth out your bookings, making sure you have a seamless calendar with a lot of bookings and consistent revenue. This is especially important with the winter months coming and having some down season coming up.
The third crucial step is to optimize your listing for local domestic travel. Figure out why people will be traveling in your area - are you in a spot perfect for a city getaway? Are there amenities that those types of guests would want to have? Can you highlight how close you are to nature, those sorts of things? So it's important to make your property more desirable in light of what someone would be looking for in a property during this situation. One example of this is adding some relatively easy and inexpensive gym equipment, as there are lots of people who aren’t really able to go to the gym and are interested in a place to work out.
If you’re interested in getting in on a huge opportunity that’s available on Airbnb right now, then check out the link with some free training that walks through every step of the process on how to build this business in a way that’s going to be sustainable long term.
