How to calculate your FAN engagement in Spotify for Artists

Опубликовано: 03 Январь 2022
на канале: Indie Music Academy

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Today I have a crucial Spotify for Artists Tutorial:

SPOTIFY FOR ARTISTS TUTORIAL— HOW TO CALCULATE YOUR SPOTIFY ENGAGEMENT

It's no secret that getting good engagement on Spotify is going to help you trigger the algorithm and push your music further on the platform. Engagement is when someone saves your song or users who listen to your song drag your song into their own playlist. These actions are valuable and Spotify keeps track of all of it—and now you can too thanks to the new Spotify Engagement Tab in your Spotify for Artists Portal.

In this video you will learn:
• Explain what good engagement and bad engagement ratios look like for each type of marketing traffic
• Debunk the 10% engagement rate rule (your engagement could range from anywhere from 0.5% to 50% in reality)
• How to use ALL your analytics to find the true story of your Spotify fanbase engagement

Video Chapters:

0:00 - Coming Up
1:30 - Bumper & Intro
2:22 - Spotify Engagement Tab overview
6:33 - How to Calculate Spotify Engagement
8:01 - Sharing my Source of Streams to create this Engagement Percentage
9:45 - Triggering the Spotify Radio Algorithm
10:20 - Algorithmic Playlist Engagement
11:50 - Curator Playlist Engagement
13:00 - Calculating Spotify 3rd Party Playlist Engagement
14:30 - Tie the Engagement Benchmark to the Source of Traffic
15:14 - Engagement Isn't the whole story, you want fans to be "Sticky"
16:02 - "Fake" engagement with no "Stickiness"
17:06 - Bot Plays can actually yield high engagement
18:31 - Spreadsheet Engagement Analysis
19:00 - Realizations so far regarding Spotify Engagement
22:43 - How to get 10% engagement on Spotify
24:00 - How to tell the quality of your advertising / playlist
25:43 - How to get upwards of a near 50% engagement rate
26:26 - SEO traffic source without "marketing"
28:41 - Patrick Olson case study (full marketing stack)
30:00 - Engagement rate context (this anchors the value)
31:20 - Conclusion and next steps for you

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#musicbusiness #musicindustry #audiencegrowth #spotifyplaylist #spotifyforartists
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Connect with Ryan on Instagram & Twitter:

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