Barni Web-Based Augmented Reality Application for Mondelēz International, Inc. ( Short version)
Mondelēz International had a business objective of improving customer loyalty and increasing the sales of one of their products, Barni, in six countries: Ukraine, Kazakhstan, Georgia, Moldova, Belarus, and Azerbaijan.
Skywell Software created 12 dinosaur characters in 2D and 3D. The user would be able to interact with these characters through a web app that we also created. It only weighed 16 MB which allowed the client to realize the sales potential of AR fully. The web application was also very user-friendly. All the user had to do was scan a QR code, and they would be able to view a model on a card or the ground, interact with the model, collect (transfer dinosaurs to the site), create, share and save a photo, as well as read a story about every dinosaur.
The web application and dinosaurs created by Skywell Software attracted more than 800K views per month. The users enjoy interacting with the characters and spend an average of 2 minutes inside the web app. In fact, on average, the user accessed the web app three times.
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