Adobe Announces Industry’s First CDP Architected For First-Party Data
Adobe today announced the next generation of its Real-time Customer Data Platform (CDP), the only enterprise application architected from the ground up for first-party data-driven customer acquisition and engagement. Adobe Real-time CDP helps brands activate known and unknown customer data to manage the entire customer profile and journey seamlessly in one system, without the need for third-party cookies. For more information on Adobe’s approach to the cookieless future, visit business.adobe.com.
