Join Alex Lazaris as he creates a logo and collateral system for Sanam & Baluchi, a vintage Persian rug seller. This business will be a fun challenge blending both old and new together to create an elegant brand that resonates with its target audience. Follow along with Alex as he creates a new logo in illustrator, and brings it into Express to create exciting assets for your social media!
Host Alex Lazaris is the Creative Director of Lazaris, an independent brand studio based in Portland: https://www.behance.net/alexlazaris
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Join us LIVE on Behance: https://www.behance.net/adobelive
00:00 Start
2:50 Browsing Instagram for inspiration
9:18 Choosing fonts
15:20 Experimenting with text logos
17:30 Creating a logo mark
33:20 Editing the arch logo
35:40 Magazine mockup
41:18 Creating an Instagram post in Adobe Express
55:23 Recap