BOOK SUMMARY: BLUE OCEAN STRATEGY BY W.CHANG KIM & RENÉE MAUBORGNE
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Book Summary: "Blue Ocean Strategy" by W. Chan Kim and Renée Mauborgne
Authors' Mini Bio: W. Chan Kim is a professor of strategy and management at INSEAD and a recognized thought leader in business strategy. Renée Mauborgne is also a professor at INSEAD and an expert in value innovation. Together, they have co-authored several influential works, with "Blue Ocean Strategy" being their most celebrated contribution, reshaping how businesses think about strategy and competition.
Where to Buy: You can purchase "Blue Ocean Strategy" at major retailers like Amazon, Barnes & Noble, and local bookstores. The book is available in multiple formats, including hardcover, Kindle, and audiobook.
Curiosities:
The book has sold over four million copies worldwide and has been translated into numerous languages, making it a global bestseller.
Kim and Mauborgne developed the "Strategy Canvas" and "Four Actions Framework," essential tools for implementing the blue ocean strategy.
The concept of "blue oceans" has been widely adopted across various industries, influencing not just businesses but also non-profit organizations and governments.
At Best School International, we highly recommend reading "Blue Ocean Strategy" and other insightful books to enhance your knowledge and skills. Embracing innovative thinking can empower you to navigate the complexities of today's business landscape successfully.
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