Pitching to Playlists on Spotify: How Dreezy Made It
We meet up with Dreezy in the studio in LA and in her hometown of Chicago to find out how the 25-year-old went from a teenager scribbling in her journal to becoming a sensation in Chicago and beyond. When Dreezy pitched "Chanel Slides" for Spotify playlist consideration in 2018, it was selected for seven editorial playlists, with editorial and algorithmic playlists driving over 40 percent of all streams. It was a moment for Dreezy—one more chess move in her career on her way to becoming not just a singer and a rapper, but a mogul too.
In ‘How They Made It,’ a new video series from Spotify for Artists, we talk to artists about their hustle, their creative journey, and the knock-on effect utilizing Spotify tools has had on their career.
