What are consumer packaged goods (CPG) or Fast-Moving Consumer Goods (FMCG) ?
Consumer Packaged Goods (CPG), often referred to as Fast-Moving Consumer Goods (FMCG), are the everyday products that fill our households. These encompass non-durable essentials, ranging from cosmetics and toiletries to beverages and packaged foods. Durable goods, on the other hand, are long-lasting items like appliances, automobiles, and furniture. The FMCG industry stands as a cornerstone of any economy, responsible for the production of indispensable, daily-use commodities.
The size and scope of the consumer-packaged goods industry are intricately tied to a country's population. For instance, a nation with a substantial population, like China, naturally commands a more extensive market compared to a smaller country like Australia.
FMCGs find their way to consumers through a multitude of retail channels, including supermarkets, small convenience stores, and online platforms. In recent years, the proliferation of smartphones has reshaped consumer behavior, leading to a surge in demand for FMCG products through mobile applications.
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