Ardbeg launches a limited edition beer in support of Brewgooders global gathering

Опубликовано: 10 Март 2020
на канале: Boyd Digital: Business News

Reported today on Deadline News

For the full article visit: http://www.deadlinenews.co.uk/2020/03...

Ardbeg launches a limited edition beer in support of Brewgooders global gathering

Today, Ardbeg, the world-renowned Islay Distillery, announced the release of its first ever beer – The Shortie Smoky Porter. Named after Ardbeg's beloved canine mascot (Shortie the Jack Russell), this limited edition will be launched in partnership with Brewgooder as part of their Global Gathering campaign.The brain-child of flatmates Alan McIntyre, Global Brand Manager at Ardbeg, and Alan Mahon, Founder of Brewgooder, the beer has been produced in aid of World Water Day (22 March 2020) with all profits from The Shortie Smoky Porter donated to support clean water projects in Malawi.To produce this one-off beer – which will be available exclusively in the UK for a limited time only – Ardbeg has joined forces with Williams Bros. Brewing Co. The Shortie Smoky Porter is made using the same peated malt as the award-winning Ardbeg Ten Years Old whisky, capturing the Distillery's signature smoky character with notes of bitter dark chocolate, malty biscuit, dry espresso coffee and a hint of liquorice. Ardbeg is the only spirits brand alongside around 250 craft brewers from around the world, all releasing their own unique, one off-brew in aid of the Global Gathering. A coordinated release of the beers will take place over the weekend of World Water Day – March 20th– 22nd 2020. Dr Bill Lumsden, Ardbeg Director of Distilling, Whisky Creation & Whisky Stocks commented: "We all dig Ardbeg, and no more so than Shortie. So for this life-saving, well-digging clean water brew, it was only fitting that our canine mascot should represent Islay."As with most porters, this beer is smooth and creamy. However our malt has helped make it distinctly smoky – the way we imagine an Ardbeg beer is meant to taste!"