Social Media Mastery: The Daily Calendar to a Listing a Week
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Join Scott Pierce from Listings-to-Leads as he covers comprehensive strategies for mastering social media to generate listings and buyers, even for new agents.
This session walks you through actionable steps whether you have a minimal budget or up to $200 weekly. Learn about social media engagement, advertising strategies, and consistent content creation. Discover how to market listings (both yours and borrowed), utilize pending and sold listings, and effectively use PDF guides and IDX searches.
Scott emphasizes the importance of consistency and provides practical tips for increasing engagement and becoming a trusted real estate agent in your community.
00:00 Introduction and Overview
00:42 Social Media Mastery: Budget Strategies
01:22 Listings to Leads: Tools and Features
02:22 The Importance of Consistency in Social Media
04:18 Five Essential Funnels for Weekly Marketing
11:50 Creating Effective Facebook and Instagram Ads
15:21 Leveraging Short Form Video Scripts
19:30 Pending and Sold Listings: Best Practices
27:32 Free Home Value Updates and Google Ads
32:57 IDX Search Ads for Buyer Leads
36:31 Creating Realistic Home Images for Ads
37:30 Setting Up Your Custom Ad
39:17 Utilizing PDF Guides for Lead Generation
41:09 Leveraging Google and Social Media Tools
42:56 Engaging with Local Businesses Through Video
44:54 Maximizing Social Media Presence
45:43 Using National Days for Content Creation
53:31 Creating Local Business Reviews
01:00:25 Borrowing Listings for Content
01:05:42 Final Tips and Q&A
