Testing Ad Set Targeting with Facebook Ads for Spotify

Опубликовано: 29 Октябрь 2020
на канале: Tom DuPree III

3,040

152

Follow me on Spotify: http://social.tomdupreeiii.com/spotify.

Listen to this video on my podcast: http://social.tomdupreeiii.com/podcast.

Don't forget to Like, Subscribe, & Share!

--

When you're running Facebook Ads for Spotify, you want to split test options at every level of your campaign. And part of that means testing different audience targeting options to bring your ad costs down.

But, just as with testing ad creative, there's a right way and a wrong way.

This is my experience with doing everything wrong to arrive at a better way of testing ad set targeting with Facebook Ads for Spotify.

--

This video is Part 5 in an 11-part series: Top 10 Mistakes When Using Facebook Ads to Promote Your Music on Spotify.

Watch the original video here:    • Top 10 Biggest Mistakes I've Made wit...  .

Watch the previous video here:    • Don't Over-Complicate Your Facebook A...  .

Watch the entire series here:    • Top 10 Mistakes When Using Facebook A...  .

--

Check out my gear:

https://kit.co/tomdupreeiii.

--

Follow me:

  / tomdupreeiii
  / tomdupreeiii
  / tomdupreeiii

--

Timestamps:

0:00 - Intro
1:04 - What to expect from this video
2:30 - Analyzing an overly-complex, failed ad campaign
4:59 - Split testing too many targeting options at once
7:09 - How I consolidated my targeting
8:19 - Combining multiple targeting options into one ad set
9:03 - Testing new ad sets against the current ad set
10:15 - What Facebook says about combining ad sets and targeting
11:59 - My takeaway based on all the information
14:01 - Outro

--

Have questions about the video or have an idea for another topic you'd like for me to cover? Let me know in the comments.

Thank you for watching!

--

#facebookads #spotify #musicmarketing