Claudia Franklin, senior vice president, communications at Viacom International Media Networks - Americas, discusses cultural connections and knowing your audience in marketing. Join PromaxBDA in Miami on November 8th for PromaxBDA Latin America 2017! http://promax.tv/Miami17
Video: LaFern Cusack, senior producer
Design: Emma Springer, art director
Interview by: Angie Panelo, director, Latin American Relations
Music: VideoHelper