Food Traceability: A Framework for Transparency Through Company Values and Technology
Mariana Candela T'24 delves into the significance of food traceability for food brands, emphasizing the importance of transparency within supply chains as a core business value. She highlights the current reactive approach to food safety and advocates for a proactive framework that leverages technological advancements. Key transformation drivers include increased consumer demand, regulatory pressure, and technological innovations. The presentation explores the potential benefits of adopting traceability, such as enhanced consumer loyalty and the ability to command premium pricing. Additionally, Mariana provides a framework for responsible traceability practices, inspired by successful implementations in other industries.
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