Impactable's Linkedin Ads Strategy - Our very own Linkedin Ad Strategy - Linkedin Retargeting
A sneak peak at our own Linkedin ad strategy including Linkedin retargeting strategy and a great Linkedin ads strategy for b2b. Take a look and let us know what you think!
I'm gonna show you the exact process that we use for linkedin ads to book 40 or 50 book calls per month, not just leads, but book calls per month without using lead gen forms. So I'm gonna show you the overarching strategy here. I'm gonna show you my basic philosophy and I'll show you the actual ad campaign what it looks like.
And how we see the reporting. So basically it's super simple on the front end. We actually deliver just a couple of cold ads that drive them to the website and actually let me flip over here. So this is um, this is just for this year. So we've spent the majority of the money um on cold dads and the actual ads that we run if we show you just this part, um we've actually boiled it down to just running.
Okay. So we have two ads running, but the majority is just one ad. So this, this front end of the funnel is super simple. This isn't meant to be complex and it's not actually meant to drive a ton of results be to be buying is not impulse shopping. We are just getting our message in front of the target audience and then tracking the initial interest.
Then the real magic begins. We go to work telling them who we are and why they can trust us the results that we get for our clients and what they can expect from working with us and this is where 80 to 90% of the results come from. So when I hear, you know, linkedin ads is too expensive.
Typically it's because they ran cold ads here and didn't get amazing results. And so they kind of give up or they were getting cheaper leads on um, on facebook. So what I found is that what you actually need is a retargeting framework of what core pieces of content do you want? Every ideal prospect to see over the next 90 to 180 days and then use paid ads retargeting to ensure that they actually get that delivered to them.
So, and we can go over this in a different video. In fact, i, I do actually, and there's a way to break down the different time lapses time windows of how you can deliver that and how you can curate your strategy over time. Go from a lead gen without using forms into a nurturing over time.
So again, this I think this surprises a lot of people that we actually run just 1-2 cold ads and that's because the actual frequency. So let's look at this, the actual frequency, which is how many times the average prospect in your campaign sees ads from your campaign is less than two for cold.
So we're targeting about 500,000 people. And less than the average person sees less than two hours. So there's no point in running, you know, 12 different creatives here unless it's in the early stages and you're just trying to see what works and what doesn't eventually you boil that down now, the average prospect then sees 77 of our ads. Now, this is also over four months, 77 of our ads over the next four months.
So this is where we tell our story of who we are, what we do, how we can help who we've worked with. And so as simple as that cold layer is with two ads running honestly just two ads running, then we get into the retargeting and this is what it looks like.
And it's not a ton of spend in each little bucket, but we have, so I'll just walk you quickly through here. Let's go. So I have a broad retargeting. I think this one is 180 days. I have product playbook. So this is specific offerings that we put in front of them.
I have trust and credibility. So this is press releases, testimonials, things like that. I did have a conversation which is a message outgoing a specific video that just expert that outlines our expertise on retargeting strategy, kind of like this video here probably will serve that purpose.
Other offers. So they might have come to our website through the linkedin ads, interest, but then we show them other angles, other things we can help with. And then we funnel them into our organic communities, our newsletter, our podcast, our youtube channel.
So we use retargeting in order to grow our other funnels as well. And then, oops, let me get back in there and we won't take too much more. And then we actually re target people who visit our website, saw more of our ads and then click back into the website.
We can, we can segment that and retarget them into a more specific 30 day group that shows higher interest and push them towards, you know, whatever called action we want. We also have video case study, introduction, introduced them to myself and the team. Follower adds, here's another 30 day high intent, you know, kinda push them.
So this, you know, we're only running to creatives for the cold and yet we're running probably 30 creatives across a dozen different campaigns for retargeting. Now, these don't all run all day every day. We actually use ad scheduling to kind of rotate segment some of these are just running monday wednesdays and fridays.
