Amazon PPC for Beginners - An Amazon Keyword Research Guide to Scale Amazon Ads
The goal of Amazon keyword research is to find words that are searched for at a significant volume AND that apply to your product. The key to this is finding keywords that aren’t too competitive, but at the same time have search volume to gain initial sales.
Get the complete SOP and show notes here: https://salesfunnelhq.com/2021-amazon...
Personally, I like to find mid- and long-tail keywords, which has a much different meaning in the Amazon world than Google. A mid-tail and long-tail keyword in Google means a phrase of three or more words that have search volume. Whereas in Amazon, this means a phrase of any amount of words related to the main keyword that you are going after that has a LOWER search volume.
Most people are going after the super-competitive search terms with a high amount of search volume, but if you go after the lower search volume search terms, you will organically move up in the more competitive search terms.
The steps I am going to walk you through today are
1. Get your primary keyword
2. Create negative keyword list
3. Narrow down keywords
4. Sort and categorize
I use the Magnet tool by Helium 10. (affiliate link, so when you click them you buy me a cup of coffee): http://bit.ly/Helium10TZ
Timestamp
0:00 Introduction
0:12 Keyword Research
1:45 Screenshare How To Do Keyword Research
10:10 Best Practices for Amazon PPC and Keyword Research
11:16 Troubleshooting Amazon PPC
11:47 Action Items
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