The 18 Megatrends & The New Normal: Recharting 4/4 | Innovation eLearning
Capping off this course, Armida will speak to the Megatrends that are most relevent in the era of the Recharting. Which consumer behavior trends will form the future post-crisis, and why? By the end of the 18 Megatrends of the New Normal course, you will be better equipped to navigate times of volatility in the future.
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Artificial intelligence as a mega trend isn't just about literal A.I. technology, it's about any technology that provides the ability to make the human race more capable, faster, better and ever more improving. We believe that it will be the key to society's healing. Technology will be the solution because robotics can reduce face time. Automation enables distance. Data, of course, enables understanding up against an enemy we've never faced before, and connectivity, most importantly, will keep community alive. Open source solution is an inside where we see that this is already happening, this idea of technology as a means to finding that ultimate solution. Here we see tech and medical professionals creating open source collaborations to try to find these solutions to the pandemic. Technology is the key to how humanity will heal. What technology is available to your company and how could it be used for crisis support?
Next, we have multi sensation, multi sensation is about the consumer desire to experience ever more interesting forms of entertainment like tech, AR, VR and generally more interactivity at home. Entertainment is more important now than ever before because of course, people are at home all the time now. This idea of home entertainment has been increasingly important. But over the past year, we've seen the stakes raise a little bit higher.
Consumers will become accustomed to fully immersive experiences, so what will that mean for the Recharting? And how could you make your digital touch points with your customer more exciting now?
Next, we get to co-creation, co-creation is all about brands, products, services and consumers living in an increasingly interdependent world wherein brands are tapping consumers to help them develop new products and consumers are tapping brands for their specific needs. So co-creation is about involving customers and developing new solutions. And that being empowering for both themselves, as well as empowering for your brand. What would your crisis relief messaging be if the end user crafted it themselves?
Next up, we have a gamification which, similar to Curation, is likely a term that you've heard before. Gamification acknowledges the consumer propensity to honestly get bored with everyday tasks, especially during the era of social media, when everything is instant gratification and fairly exciting. Gamification is a response to that. It's the application of game dynamics to real world problems to make things more engaging. So gamification makes the mundane more exciting through a sense of accomplishment. How can your brand provide playfulness even in tough times?
Up next, we have experience similar to authenticity, one of the more elusive megatrends, which is essentially about the idea that in the social media world, people are more focused on getting new memories than they are and getting new items. 46% of young millennials, in fact, have zero saved for retirement, which shows you that there is not that much of a premium placed on material gain. However, 65% of them have travel savings now. 41% of consumers, regardless of generation, are most looking forward to feelings of relaxation when they return to restaurants, to stores, to travel. Now, experience is all about people needing to create memories, especially during tough times. So how can you provide consumers with a sense of adventure and escapism?
Next up, we have personalization, which again, is a fairly self-explanatory megatrend. It's about the idea that consumers want truly unique products and services, and the best way to do that is to create something personalized and customized for them. Now the fact is that there are fewer opportunities for joy and connectivity when things are tough, but personalization makes sure that all of these moments of joy and connection count. Personalization is about a custom item or experience creating a true connection with consumers.
Now, last up, we have Many to Many, Many to Many is a mega trend that sort of the next iteration of that instant entrepreneurship. It's about the rise of small businesses in a sort of more peer to peer community based economy. Now, why do consumers want to support small businesses? Well, they're looking to support their community, especially during tough times. Many to Many is about consumers needing a sense of community now more than ever, not just in their social interactions, but even in the way they navigate their day to day in the brands that they interact with.
