How to add custom color palette in Tableau Software (EN)
Tableau includes a set of color palettes that can be used successfully in our analyzes. These sets are categorical, sequential, and diverging. Categorical color palettes consist of a set of distinct colors that can be used to show dimensions. Sequential color palettes consist of a single color whose intensity varies. These sets are often used to highlight the evolution of measures. The last type of color palette set is the diverging one. It practically displays two colors and their intensity in order to highlight the magnitude of the analyzed measures and the interval in which the measures are located. For each of these three types of color palettes, Tableau allows you to add custom color palettes so that the visual experience conveys exactly what we want.
Custom color palettes are easy to create and are a good option to highlight the information we need. Also, custom color palettes represent an option of personalizing our analyzes considering the brand of our organization. Last but not least, they offer a visual experience as close as possible to what for the end user is a routine.
The advantage of building custom color palettes is given by the flexibility with which we can customize visual analysis. At the same time, they improve the experience with which users explore data and highlight the most important information. Basically, custom color palettes help to create a story around our data.
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