The 4Ps Thinking Tool
The 4 Ps of Creativity is a framework for understanding WHAT creativity is. This theory was created by American psychologist Mel Rhodes (read more about him here: https://en.wikipedia.org/wiki/James_M...)
In this short video, I discuss how you can use the 4Ps as a springboard for generating new ideas.
Each pillar of the 4Ps gives you a new angle from which to consider a problem
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