Kenya most attractive destination for Japanese firms beating South Africa and Nigeria, study shows
Kenya is the most attractive destination for Japanese firms seeking to make new investments in Africa, a survey has shown, beating the continent's larger economies like South Africa and Nigeria. The survey, carried out by japan external trade organization (jetro) on Japanese-affiliated companies in Africa, found that over a third (35.1 percent) of polled companies cited Kenya as their preferred future investment destination in Africa. Firms cited Kenya’s position as the economic hub of East Africa, with many emerging start-up companies offering big potential for collaboration. The firms also pointed to expanding demand for infrastructure, potential of geothermal power, growing car industry and the existence of Japan’s official development assistance (ODA) projects as other attractive points.
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