Google Analytics 4 vs Universal Analytics: A Visual Comparison -
Google Analytics 4, or GA4, is a powerful tool that changes how you monitor your online presence. Compared to its predecessor, Universal Analytics or UA, its enhanced data analytics and reporting flexibility means you can draw more meaningful insights about your users.
Not to mention that UA will officially be sunset in July 2023, so users who aren’t accustomed to GA4 yet will need to familiarize themselves with it.
And while Universal Analytics will still be around until mid-next year, we recommend that you simultaneously run both a UA and GA4 property for your website: That way, you can quickly detect anomalies in data collection, explain any data discrepancies between the two, and ultimately learn a lot about how GA4 works.
In case you missed it, check out APAC in 3 (EP 13) for 5 key differences between Universal Analytics and Google Analytics 4 that you need to know to succeed on GA4.
#googleanalytics #webanalytics #digitalmarketing #dataanalytics
Want to dig deeper into UA vs GA4 differences? Check out our blog post ⬇️
https://www.theegg.com/social/china/5...
And for all your APAC in 3 needs, visit us at: https://www.theegg.com/apacin3
