How to use offline events data for Facebook Ads to Improve Tracking (like the good ol days)
@BlakeBeus shares his expertise in data and how you can combine data with offline events to make sure your Facebook ads are tracking as accurately as possible especially after the ios14 changes.
Using offline events has been a game changer for a lot of our clients advertising accounts because it will back track data that may have been lost due to a lot of different factors.
The great thing about this is it will allow you to understand your data better while giving you the tools to make the right investing decisions on your ads.
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