Use FancyBox to get that video pop up, apple like effect.
Here are the settings i found to be best:
$(".fancyYoutube").fancybox({
'transitionIn' : 'elastic',
'padding' : 0,
'autoScale' : false,
'transitionOut' : 'fade',
'width' : 680,
'height' : 495,
'type' : 'swf'
});