Victoria Mars, Mars, Inc.: How Does a Family Business Survive?
full story: http://insights.som.yale.edu/insights...
The economy is quietly dominated by family businesses, but they tend to be short-lived: few make it to the third generation. Victoria Mars YC ’78, part of the fourth generation of her family at Mars Inc., told Yale Insights that the company’s culture and mission play a key role in keeping each generation involved and ready to take over.
