Sketch Exercise -
Starting a new video series - #designabovethefold.
It started as an exercise I gave myself after reading "Scrolling and Attention", a UX research article that found "users spent about 57% of their page-viewing time above the fold. 74% of the viewing time was spent in the first two screenfuls."
In other words, users will spend half of their time on your website looking at the homepage header.
That's a challenge to us designers. On the one hand, we need to use this precious real estate to communicate a client's story and how they can benefit the life of the user. But, we also can't treat the header like Times Square - lit up with myriad CTAs and tons of content.
If you want to give this exercise a try, rebound this shot with your idea! Or, tweet your shot with and tag it #designabovethefold.
Scrolling and Attention:
https://www.nngroup.com/articles/scro...
Public Garden
https://www.boston.gov/parks/public-g...
Duck Photo by Bogdan Pasca
https://unsplash.com/photos/SAMuq0t8zp8
ABOUT ME -
Serve - My Studio’s Site: https://www.madebyserve.com/
Dribbble: https://dribbble.com/Jose_Ocando
