Track, Analyse, Optimise: Engagement Metrics for Marketing Automation

Опубликовано: 31 Август 2023
на канале: Marketing Think Tank
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🔥 Welcome to "Track, Analyze, Optimize: Engagement Metrics Behind Successful Marketing Automation" 🔥

Are you struggling to measure the ROI of your marketing automation campaigns? Want to unlock actionable insights from your engagement metrics? Look no further! In this comprehensive guide, we deep-dive into the crucial metrics you must track to make data-driven decisions in your marketing automation strategies.

📌 What You Will Learn

How to accurately measure Email Open Rates and why you can't rely solely on platform-provided metrics.
Email Click Through Rates: The REAL formula you should be using.
Understanding Form Completion Rates and why they're the cornerstone of lead generation.
How Time on Page metrics can reveal insights into user engagement.
Revenue Metrics: The final piece of the puzzle to gauge marketing automation ROI.
✅ Why This Video Is A Must-Watch

Uncover the importance of self-owned data in marketing automation.
Learn how to use SQL and behaviours to optimise your campaigns.
Discover the impact of subject lines in increasing your email open rates.
Gain a full understanding of KPIs for future tracking.

👉 Keywords: Marketing Automation, Engagement Metrics, ROI, Email Marketing, Open Rate, Click Through Rate, Conversion Rate, Form Completion, Time on Page, KPIs, SQL, Revenue Metrics

📊 Let's Connect!

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Cheers,

KC