8 Tips to make your LinkedIn Page more Discoverable to your target audience?
#linkedintips #linkedintutorial #linkedincompanypage #linkedin
I discuss 8 ways to make your LinkedIn Company page more discoverable.
1. Be specific about your target audience so you know who you want to find your LinkedIn page.
2. Be specific about the words you use throughout your entire LinkedIn page. These should be the words/phrases that resonate with your target audience.
3. Maximize the use of all of the fields available when building out your LinkedIn page.
4. Don’t use distracting phrases or content not highly relevant to your target audience.
5. Minimize the Corporate history many put on their About page on their website. Most of your clients don’t care that Uncle Ralph started the business in 1910. They want to know what your business does to serve them.
6. Share content on a regular basis that is highly relevant and of interest to your target audience.
7. Invite the individuals in your LinkedIn Network to follow your LinkedIn Page.
8. Share LinkedIn posts from your LinkedIn page (& your page as well) to your website, Twitter feed, Facebook page, etc. (This creates backlinks)
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I've been teaching using LinkedIn as a business tool since 2009 and I have helped 1000s of people use LinkedIn to create business value.
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Teddy Burriss
LinkedIn Strategist & Trainer
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