5 Things Musicians Get Wrong About Advertising (The DIY Musician Podcast, Episode 340)
Advertising on social is one of the best ways to build an audience for your music — IF you do it right. But so many musicians are held back by bad attitudes and misconceptions about advertising.
In this episode, Chris interviews social advertising expert Kyle "Circa" LeMaire to set the record straight on music advertising.
Topics include:
00:00 Intro
02:20 Circa’s life in music and marketing
05:28 Avoiding marketing costs?
07:08 Bad habits from the old music industry
09:52 All Traffic is Paid: Transparent vs. Hidden Advertising
14:21 There was ALWAYS money changing hands
19:28 The objection to Big Tech
22:01 Egalitarian ad auctions
24:45 The pressure to create great VIDEO
30:16 Expecting someone else to do all the work
32:13 Why YOU should manage your own ads
36:38 DIY for best results!
41:45 The RIGHT kind of hard work
45:05 First steps in advertising
