E021: Operators Q&A: International Expansion, Pivoting & Adaptability, Organic Content & More
[00:00:00] Unexpected encounter leads to golf opportunity.
[00:10:11] Perceived limit low, raising organic reach cap.
[00:14:41] Organic versus paid scaling: a dual challenge.
[00:18:36] Marketing and product need different approaches.
[00:27:57] Getting in front of customers is crucial. HexClad initially focused on demonstrations in Costco, then shifted to online ads. Media Mix modeling is valuable for growth.
[00:35:02] Expanding market internationally, starting with Amazon. Opportunity for growth in Europe, Canada, Mexico.
[00:39:12] Ridge has localized websites for international customers.
[00:47:08] Scale determines effectiveness of marketing strategies.
[00:53:20] Be skeptical, debunk everything, question conventional wisdom.
[00:57:44] Intelligence embraces being wrong and fluid.
[01:00:52] Ridge's LTV problem will be solved.
[01:06:31] Conflict in business partnerships can be beneficial.
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In the world of eCommerce, a legendary WhatsApp group is rumored to hold the secrets to unimaginable success. The catch? You must have nine figures in revenue to gain entry. The world's biggest brands have denied its existence for years, until now. Three titans known as "Operators" are leaking the secret contents in an effort to share their wealth of knowledge with people like you.
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