SEO Essentials: 3 Tips to Maximize 404 Error Pages -
404 pages appear when a user tries to reach a non-existent page on your site. This can either enrage your users—or you can use it as an opportunity to engage them!
Well-designed 404 pages help users navigate around what would have been a wall in their website experience and get to the page they need, in turn improving their perception of your brand.
But by further customizing your 404 pages, you can drive even more value and draw visitors deeper into your site and conversion funnel.
Check out APAC in 3 (EP 11) for 3 effective tips to maximize your 404 pages and user experience.
#websiteseo #seostrategy #seotips
0:00 - Intro
0:40 - Tip #1: Showcase Your Brand
1:33 - Tip #2: Offer Deeper Direction
2:14 - Tip #3: Turn Error Into Wins!
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So, apart from doing something to fix the pages and URLs, what else should you do about those pesky error 404 pages to improve your user experience?
Start by eliminating default notification messages and instead use messaging that is catchy or fun.
Add links to related or useful pages that will help direct them to the right pages quickly, and even deeper into your site.
Add a search bar to the pages so that the user can quickly conduct a search to locate their information.
Explain that the errors are yours, not theirs and suggest alternative courses of action.
Be sure to make your 404 pages fun and informative!
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Want to learn how to make 404 pages work for you? Check out our blog post: ⬇️
https://www.theegg.com/seo/apac/8-tip...
And for all your APAC in 3 needs, visit us at:
https://www.theegg.com/apacin3
