Keynote: The Advertising Revolution Will Be … Connected

Опубликовано: 17 Июль 2023
на канале: EMARKETER

Connected TV is the fastest-growing US advertising channel, projected to reach $25 billion this year. Demand for legacy services is rising, but platforms like Netflix, HBO Max, and Disney+ carrying ads for the first time will give the channel an even faster rise. In this keynote from our June 2023 Attention! summit, our principal analyst Paul Verna explored the latest trends in CTV and discussed how marketers should think about allocating their spend and creating effective messaging. Paul also sat down for an exclusive “fireside chat” with Jack Myers, founder of MediaVillage.

--------
Like this video? Subscribe to Insider Intelligence on YouTube:
   / @insiderintelligence
Watch recent sessions from our virtual Attention! summits here:
   • EMARKETER Summits

Register for upcoming Attention! summits and live webinars here:
https://www.insiderintelligence.com/e...

Connect with us:
LinkedIn:   / insider-intelligence
Twitter:   / intelinsider