Top 10 Features of LinkedIn or The most important areas of using LinkedIn
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I've been teaching using LinkedIn as a business tool since 2009 and I have helped 100's of 1000's of people use LinkedIn to create business value.
The Top 10 Features of LinkedIn
Or
The Most Important areas of a Professional LinkedIn Profile.
I was asked this question on Quora today and thought I’d share my answers in this video:
Here are my top 10 Features of LinkedIn as of this year
#10 - Company & Showcase Pages
These are often underutilized areas of LinkedIn. Yet, they are a powerful digital venue when used properly.
#9 - LinkedIn Analytics (Dashboard, Content Analytics, Company Page Analytics)
You must measure in order to create success in the diverse areas of using LinkedIn as a business tool.
#8 - Richness of the LinkedIn Profile (across 17 unique areas)
A fully built LinkedIn Profile can have well over 10,000 characters of information and because most of this data is indexed by LinkedIn and Google, they become highly visible branding tools.
#7 - Search Filters & Saved Searches
Even for LinkedIn basic users, the search tools, and automated searching based on specific criteria can amplify the results of your prospecting routines.
#6 - Rich Messaging formats (audio, video, attachments)
No longer is fax, email, voice mail message the only or even the best way to engage with your target audience.
#5 - Saved Items
The content on LinkedIn is diverse and sometimes overwhelming. See an interesting article or video, save it for later viewing.
#4 - Following Content, Companies, Members & #Hashtags
Condition the application to show you what you want to see.
#3 - Diverse Richness of Content types (posts, images, videos, documents, LinkedIn Live, Events, Polls, etc)
Long gone are the days of primarily case studies and white papers. We have far more options available today.
#2 - LinkedIn Network
The ability to connect with the right people and then see who these people are connected to is to me, the #1 most important feature of LinkedIn.
#1 - Content Engagement
The ability to find highly relevant content and to get into meaningful conversations is a powerful way to build your professional brand using LinkedIn as a business tool.
Bonus Features
Mobile App - Quick & easy access to my Network, Notifications, Messaging and Research
LinkedIn Learning - For Premium users - Rich in knowledge & ideas
Sales Navigator - Premium Solution - Powerful Prospecting Tool
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If you or your sales team want help using LinkedIn as a business tool, let's talk.
Teddy Burriss
LinkedIn Strategist & Trainer
336-283-6121
[email protected]
